Twenty years of shows. One new way of working.

UNICO is an independent exhibition design consultancy based in Reggio Emilia, in the heart of Italy's design and manufacturing district, and working worldwide.

Ekaterina Ivantcheva has spent more than twenty years inside the exhibition industry. She has followed projects through every phase: the first brief, the concept, the technical drawings, production, transport, installation and the final check before the doors open. She has worked with industrial groups, furniture and fashion brands, food companies and public institutions, in Italy and abroad.

Those years taught her where projects lose time, money and quality: too many suppliers, too many handovers, too little analysis of the show itself. In 2026 she founded UNICO to fix that. One studio holds the creative direction and the responsibility for the result, and a curated network of partners builds it wherever the show takes place.

Her distinctive strength is reading a trade show anywhere in the world: its halls, its visitor flows, its competitors. That analysis comes before the first sketch and shapes every decision that follows.

A great stand is not the biggest in the hall. It is the one people remember.